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Succession Management Programmes
Building a successful Public Relations or Public Affairs consultancy can be a long, difficult and stressful exercise where top quality people make all the difference. In many instances, the future growth of that consultancy and the development of an 'exit' plan are hindered by the failure to put in place an effective succession management plan.
Madsen Consulting Associates has developed a unique Succession Management Programme which works with the Chief Executives of Public Relations and Public Affairs consultancies to firstly develop a succession management strategy and then execute a programme to identify, approach and secure the right management talent so that the exit strategy, whether short or longer term, of the consultancy can be achieved.
The Succession Management Programme consists of:
- A period of analysis by an experienced public relations or public affairs executive, who has already built their own consultancy in either the same or very similar sector and who has therefore experienced and had to solve most of the issues involved.
- The preparation of a search brief, the focus of which will be not only to identify suitable individuals but will be a thorough review of the offering by the consultancy, both financial and career wise, to ensure that the best possible fit is found.
- An ongoing mentoring relationship by an experienced industry executive is offered, at the very least for the inevitable adjustment period, when a new senior executive settles into what is often a relatively small but successful business.
